WORK//
Design
FILM
Photo
ART
Direction
Media
Content
Creative
Imagery
INTERIORS

ABOUT

The Folklore is an Upstate New York based passion project by designer/creative duo, Danielle Van Noy and Gordon Waltho

With 20+ years combined experience in design and advertising, the pair share a vision for working thoughtfully to bridge the gap between artistic expression, daily living, and health. We are dedicated to championing the nature of community and art which we believe contribute to the infusion of a deeper connection to life and mindful risk-taking in the pursuit of the unconventional and memorable.

What We Do

We like to dream big. We build with our hands. We make videos. We make photos. We design, illustrate, and art direct. We love imagining and creating effective branding with impactful and art driven visual identification. We provide thoughtful brand strategy and consultation.